David Savory

A funnel orchestration platform that acts as the performance rails for marketing pipelines. Beyond tracking and funnel-building, it lets operators visually wire arbitrary branching logic, real-time decision nodes, AI and automatic optimisation nodes, and real-time communication with external systems — among many other capabilities.

“The only tracker that lets you build completely arbitrary, non-linear funnel logic, visually. Every competitor, without exception, is constrained to linear flows — with page-level split testing and basic conditional routing bolted on. FunnelFlux is architecturally different at the core.”

Role & history: Joined as CEO, later took full ownership. A platform with roughly a decade of operating history, trusted by thousands of performance marketers, run by a small, focused team.

Technical authorship: Owns the architecture end-to-end. Pre-AI, made every architecture decision, built the testing infrastructure, designed and managed the database schema, and directed the engineering team — architecting deliberately for cost as well as performance and scalability. AI has amplified throughput; the engineering judgement was always his.

2026 vision: A conversion-optimisation layer built for high-volume performance media buyers — a segment priced out by Optimizely, VWO and Convert, whose per-visitor economics collapse at scale. Where existing tools optimise only at the page level, this optimises across all three dimensions — path, page, and multivariate combination — using edge inference. CRO that runs at the funnel-routing layer, at media-buying scale and price.

Pioneering importer and operator of Japan’s leading photobooth brand in Thailand, and the brand’s first pilot in Southeast Asia, with a roadmap across the region.

As technical founder, rapidly builds the company’s bespoke intelligence and operations layer — leveraging AI where it adds functional value — to give a physical-retail startup software leverage its competitors lack:

• Custom analytics
• A custom POS and payment layer
• An influencer-management and analytics portal that connects and predicts influencer-content performance against real in-store retail activity — a problem most retailers can’t crack

A data-centralisation platform that pulls and unifies data from the many systems performance marketers run on, then lets them run intelligent AI “playbooks” across it. The differentiator is combining cross-system data sync with an AI automation layer for media buyers — something off-the-shelf tools don’t do.

An AI-first insurance aggregation platform helping US consumers find strong-fit policies across multiple product types. Acts as the pipeline that intelligently connects consumers to the right coverage and unifies the data they need to decide.

AI-first accounting for Thai startups: turns key sources of truth into clean, audit-ready books, educates founders through hard local compliance, and uses AI — including processing of varied, unstructured accounting documents — to streamline the work.

Products and workshops that let coffee drinkers, baristas and enthusiasts tune their water’s mineral composition to optimise flavour, paired with clear, plain-language education built on a chemistry background — making the science usable by anyone through simple protocols and workflows. The literal line from the PhD.

Relocated to the Philippines to build the company’s operational base from the ground up — founding the Manila team of designers, developers and technical staff, sourcing office space, infrastructure and hardware, and setting up the legal framework to employ staff in the Philippines under a Hong Kong entity. Grew the team from ~5 to 30–40 people over several years, built the team and management structure, and ran hiring and culture. This became the in-house design and development team contributing to the group’s Asian operations and its conferences, before migrating focus to FunnelFlux.

Founded and led a $2,997, university-level affiliate-marketing bootcamp. Successful; since wound down.

Established expert and paid moderator in a leading affiliate-marketing community, guiding hundreds of marketers through the field.

A UK tech-platform venture — a skill game plus subscription model to diversify charity fundraising — that didn’t reach lift-off. Included for the build and the model, not framed as a win.

Used ATR-IR spectroscopy to investigate an unexplained photocatalytic phenomenon on titanium dioxide under aqueous conditions: uncharted territory the existing literature couldn’t account for. The work demanded pragmatic experimental design, building custom instrumentation alongside engineers, and reconciling fragmented, contradictory data across hundreds of experiments into a coherent explanation — with no prior authority to follow.

Output: published thesis (available online), ~4–6 conference presentations, an invited seminar at a US energy research institute, and extensive undergraduate lab teaching.

“The transferable core isn’t the chemistry — it’s the method: operating at the frontier of the unknown, inventing a way to understand it, and turning confusing fragments into clarity. That is also the job description of a founder.”

Seven-plus years at Otago University, Dunedin, New Zealand.