Founder · Operator · Builder
I build pragmatic systems to solve real problems.
Technical founder and polymath operator — currently balancing the vogue of AI with realistic functional utility
Active Ventures
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CEO & owner
Funnel tracking and orchestration platform that acts as the rails for performance marketing pipelines — allowing complex real-time routing, tracking and optimisation.
funnelflux.com
Co-founder & technical founder
Thailand's authentic Japanese photobooth brand — operations streamlining with tech, in-house POS, influencer intelligence, video gen systems, and analyics layers to bind it all together.
lumera.co.th
Core Capabilities
Technical architecture & engineering
Own systems end-to-end; design for performance, scale and cost.
Pragmatic intelligence & operations systems
Analytics, attribution, data centralisation, AI playbooks.
Performance-marketing & media-buying depth
10+ years across tracking, funnel orchestration and attribution.
Founder, manager and operator
CEO for ~8 years across SaaS and other digital venture projects
First-principles problem-solving
Pragmatic experimental design in uncharted territory.
End-to-end business operations
Entity setup, bookkeeping and accounting, payments and overall management.
Experience Highlights
BSc Hons (1st Class) & PhD (distinction) in Physical Chemistry
Moved to Asia, built world-class developer/designer team in Philippines
Took over FunnelFlux. Shifted focus soley to tech products.
UK tech venture, multiple projects, FunnelFlux continues
Co-founded LUMERA, built ops, technology & analytics layers
Doubling down on AI, automation and bespoke development
Years in performance marketing & analytics
Active ventures and projects
From data & product to payments & compliance
Systems that become operational advantages